This can be easily applied into Market America products. Speakers from Market America always speak about what are the correct ways to take care of health. But, for snorkeling gears? What am I supposed to talk about? Snorkeling safety? Snorkeling fashion? As a newbie to the whole snorkeling world. I don't even have my own gears for snorkeling. How can I find out how people pick and buy their gears? However I like snowboarding and I have my own gears. The way I would shop my gears is to go to Sports Chalet and pick something that looks stylish and make a color match for all my gears. But I guess that's retail. The relationship between a manufacturer and a distributor is probably different. Is it solely based on price? Or the personal relationship outside of the business? Distributors buy stuff from the salesman they like. It's a mixture of everything.
Thursday, October 15, 2009
Don't give a sales pitch, but do speak on your topic.
In Gitomer's "Little Red Book of Selling," there's one principle called "Giving Value." One section states "Speak about interesting stuff to the audience that teases your stuff - BUT give a great speech. If you sell burglar alarms speak about home safety, if you sell copiers, speak about image and productivity, Get it?"
Subscribe to:
Post Comments (Atom)
u can say " need better gear to enjoy the ocean and play with the fish"
ReplyDelete